Posted on October 28 2024
I created RECLAIM on the island of Mallorca in 2009. What began as a side project to support the local economy soon became my passion and a company, when the brand officially launched in 2016.
RECLAIM has led the way, as a pioneering brand in upcycling and sustainable material sourcing, using multiple innovative methods of textile reuse and manufacturing to create low-climate-impact goods, that are of a much higher-quality than many established luxury brands.
Growing up in the rugged wilderness of rural Wales, I developed a profound connection to nature and a solid foundation in resilience and preparedness. This connection was deeply rooted in our family's 7th generation land management practices, fostering a strong sense of custodianship of the environment.
My father, a passionate conservationist and speaker, traveled the globe to raise awareness about sustainable practices and the harmful impact of industrialised agriculture on our planet.
His efforts taught me the importance of protecting our ecosystem, shaping my life's mission. Building on this lifelong education, I left a career in Fashion & Advertising to work with an Australian NGO ; Creating an eco-tourism project in Vietnam. Following this, I served as the Communications Director for the Mlinda Foundation in Paris, an organization dedicated to promoting environmental stewardship.
Throughout my career, the health of the ecosystem has remained my guiding principle.
Today, I continue to tackle climate challenges through RECLAIM's partnerships and philanthropic campaigns. Creating a bridge between the worlds of business, climate tech, premium goods, and sustainability.
Additionally, I serve as an advisor to Global Thermostat. To hear more of my journey, click to listen to the "Behind The Brands" podcast.
Sarah Rennison Gwynne-Harris
Founder & CCO
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